Advertising campaign for LUSH

Personal project for the bath and cosmetics brand LUSH.

As a fan of the brand, I had always admired its branding, its striking colors and its fun and daring campaigns.

I decided to make 2 posters highlighting 2 of the most important brand philosophies:

  • Handmade with love
  • Ethical shopping

I prepared this inspiration board, with different concepts and images that I would use to build the campaign:

Color palette:

For both designs, I planned to use floral elements and fruits.

In addition, I used 2 main elements around which the whole illustration was built.

For the illustration of “Handmade with love” I presented 2 hands as the main element, and in the illustration for ethical shopping I used an eye (to symbolise the importance of being conscious when making purchasing decisions).

Color testings:

Some applications (mockup):

Window display (mockup):

(To be continued…)