{"id":1432,"date":"2022-09-14T08:09:10","date_gmt":"2022-09-14T08:09:10","guid":{"rendered":"https:\/\/martavelazquez.com\/proyectos\/san-isidro-madrid\/"},"modified":"2023-10-13T10:35:27","modified_gmt":"2023-10-13T10:35:27","slug":"san-isidro-madrid","status":"publish","type":"proyectos","link":"https:\/\/martavelazquez.com\/en\/proyectos\/san-isidro-madrid\/","title":{"rendered":"San Isidro * Madrid"},"content":{"rendered":"

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Typographic poster design for the San Isidro fair of Madrid<\/h2>\n

3 versions with different background, elements and composition<\/h3>\n

Para la realizaci\u00f3n de estos carteles se utilizan diferentes elementos que evocan a la feria:<\/strong> 3 “Madrid” per poster, to relate it a famous song from Madrid (you can see it animated and with sound). here<\/a>), carnations, fair flags, hands that symbolize welcome and hospitality, the typical barquillero wheel, suns and clouds for the sky of Madrid…<\/p>\n

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Editorial development<\/h3>\n

Based on this poster, the layout of a magazine article dedicated to this celebration was produced.<\/p>\n

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For the design of the magazine’s interiors, illustrated elements taken from the poster, the different typographies of “Madrid” and black and white images of the city in fiesta are used.<\/p>\n

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This project was also turned into a limited edition of silkscreen prints for sale here<\/a>.<\/p>\n

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You can see the video of the process here:<\/p>\n