{"id":1433,"date":"2022-09-14T08:05:01","date_gmt":"2022-09-14T08:05:01","guid":{"rendered":"https:\/\/martavelazquez.com\/proyectos\/visual-identity-sonorama-festival\/"},"modified":"2023-10-13T10:28:15","modified_gmt":"2023-10-13T10:28:15","slug":"festival-visual-identity","status":"publish","type":"proyectos","link":"https:\/\/martavelazquez.com\/en\/proyectos\/festival-visual-identity\/","title":{"rendered":"*SPRINGFEST* visual identity"},"content":{"rendered":"\r\n<div class=\"wp-block-spacer\" style=\"height: 31px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n&#13;\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1778 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/todos-GIF.gif\" alt=\"\" width=\"1800\" height=\"1600\"\/><\/figure>&#13;\n&#13;\n<figure class=\"wp-block-image size-full\"><\/figure>&#13;\n<h2>Proyecto de identidad visual y campa\u00f1a de comunicaci\u00f3n online y offline para el &#8216;Festival Sonorama&#8217; <em>(proyecto personal).<\/em><\/h2>&#13;\n<p class=\"wp-block-paragraph\">Typographic design made for each of the participating bands. The shapes of those letters were then used to create the visual identity of the festival.<\/p>&#13;\n<p><img decoding=\"async\" class=\"alignnone wp-image-1798 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/LOGOSFORMAS-08.jpg\" alt=\"\" width=\"2847\" height=\"1601\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/LOGOSFORMAS-08.jpg 2847w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/LOGOSFORMAS-08-300x169.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/LOGOSFORMAS-08-768x432.jpg 768w\" sizes=\"(max-width: 2847px) 100vw, 2847px\" \/>      <\/p>&#13;\n<h3>Comunicaci\u00f3n <em>online<\/em> y <em>offline<\/em> combinando dise\u00f1o tipogr\u00e1fico y fotograf\u00eda de los diferentes grupos.<\/h3>&#13;\n<p>Those pieces can be used on banners, badges, posters, brochures, postcards and other stationery:<\/p>&#13;\n<h3>Carteler\u00eda de comunicaci\u00f3n por grupos:<\/h3>&#13;\n<p><img decoding=\"async\" class=\"alignnone wp-image-1800 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Wall-With-Glued-Posters-Mockup-3.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Wall-With-Glued-Posters-Mockup-3.jpg 1200w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Wall-With-Glued-Posters-Mockup-3-300x200.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Wall-With-Glued-Posters-Mockup-3-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>&#13;\n<p><strong>Version 1:<\/strong> Typographic logo of the band on a corporate-coloured background.<\/p>&#13;\n<p><strong>Version 2:<\/strong> Black and white band image. Minor typographic logo in the form of a stamp.<\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<h3>Carteler\u00eda gen\u00e9rica:<\/h3>&#13;\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1780 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL2-e1696937292376.jpg\" alt=\"\" width=\"1080\" height=\"1050\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL2-e1696937292376.jpg 1080w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL2-e1696937292376-300x292.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL2-e1696937292376-768x747.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>&#13;\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1796 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL1-e1696937661669.jpg\" alt=\"\" width=\"1055\" height=\"1050\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL1-e1696937661669.jpg 1055w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL1-e1696937661669-300x300.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL1-e1696937661669-150x150.jpg 150w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Bus-Stop-MockUp-CARTEL1-e1696937661669-768x764.jpg 768w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/><\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<h3>Banderolas:<\/h3>&#13;\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1782 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-JIMENA.jpg\" alt=\"\" width=\"1750\" height=\"824\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-JIMENA.jpg 1750w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-JIMENA-300x141.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-JIMENA-768x362.jpg 768w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/><\/p>&#13;\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1784 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-VIVASUECIA.jpg\" alt=\"\" width=\"1750\" height=\"824\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-VIVASUECIA.jpg 1750w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-VIVASUECIA-300x141.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-VIVASUECIA-768x362.jpg 768w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/><\/p>&#13;\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1788 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-GINEBRAS.jpg\" alt=\"\" width=\"1750\" height=\"824\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-GINEBRAS.jpg 1750w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-GINEBRAS-300x141.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/free-lamp-post-banner-mockup-GINEBRAS-768x362.jpg 768w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/><\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p><strong>Identity application in social media (instagram template):<\/strong><\/p>&#13;\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1790 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Plantilla-insta-ROJO-05.jpg\" alt=\"\" width=\"2847\" height=\"1601\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Plantilla-insta-ROJO-05.jpg 2847w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Plantilla-insta-ROJO-05-300x169.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/Plantilla-insta-ROJO-05-768x432.jpg 768w\" sizes=\"(max-width: 2847px) 100vw, 2847px\" \/><\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p><strong>Application in other merchandising products <em>(stickers + access wristbands):<\/em><\/strong><\/p>&#13;\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1792 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/GIF-PEGATINAS.gif\" alt=\"\" width=\"1821\" height=\"1024\"\/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1794 size-full\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/PULSERAS-06.jpg\" alt=\"\" width=\"2847\" height=\"1601\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/PULSERAS-06.jpg 2847w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/PULSERAS-06-300x169.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/PULSERAS-06-768x432.jpg 768w\" sizes=\"(max-width: 2847px) 100vw, 2847px\" \/><\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p>Use of music band &#8220;logos&#8221; for video editing:<\/p>&#13;\n<p><iframe title=\"JIMENA\" src=\"https:\/\/player.vimeo.com\/video\/872831684?dnt=1&amp;app_id=122963\" width=\"563\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>&#13;\n","protected":false},"featured_media":1779,"template":"","categoria_proyectos":[23],"etiquetas_proyectos":[],"class_list":["post-1433","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","categoria_proyectos-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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