{"id":547,"date":"2022-09-20T08:45:37","date_gmt":"2022-09-20T08:45:37","guid":{"rendered":"https:\/\/martavelazquez.com\/proyectos\/campaign-for-lush\/"},"modified":"2022-10-07T11:25:03","modified_gmt":"2022-10-07T11:25:03","slug":"campaign-for-lush","status":"publish","type":"proyectos","link":"https:\/\/martavelazquez.com\/en\/proyectos\/campaign-for-lush\/","title":{"rendered":"Advertising campaign for LUSH"},"content":{"rendered":"\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Personal project for the bath and cosmetics brand LUSH.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1389\" height=\"811\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush.jpg\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush.jpg 1389w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush-300x175.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush-768x448.jpg 768w\" sizes=\"(max-width: 1389px) 100vw, 1389px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">As a fan of the brand, I had always admired its branding, its striking colors and its fun and daring campaigns.<\/p>\n\n<p class=\"wp-block-paragraph\">I decided to make 2 posters highlighting <strong>2 of the most important brand philosophies:<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Handmade with love<\/li><li>Ethical shopping<\/li><\/ul>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">I prepared this inspiration board, with different concepts and images that I would use to build the campaign:<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ZZzLAPjeibn4WjTKcWvCsyy8TUBBdEt2K501BDPxC4UjoILFmIiMn5_WftmNqOkeEIS8zRZkXX_97eJBmfhNgUk3PcAOVRhJ-S9S-M8E_xZJ-TVN-xl-2de2lqf7cMcJ-DtrHiwDhCpvbXWe3COg1zPOLncgyRKRk8Gnu-Bx7_AW6qrNJN2mCFtQ3g\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Color palette:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/R3TCxaYLpGRxkDRbmXhOsuxLn2JukcgSXO4IJHVOFFS17JkIZ_15OuUYhiVAgn5BeIPZe6cRo3WGFQLrIlxUM-J_xP1a0BUhVBBZeUzeGyRQNQjQv4PohHivIeciijJM1YNHw-jKZfSOgmP55sQH3NScwfRyBb5J6fmVpqL90ETeFt7Yw_IAE0JqYg\" alt=\"\" width=\"479\" height=\"339\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">For both designs, I planned to use floral elements and fruits.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, I used 2 main elements around which the whole illustration was built.<\/p>\n\n<p class=\"wp-block-paragraph\">For the illustration of &#8220;Handmade with love&#8221; I presented 2 hands as the main element, and in the illustration for ethical shopping I used an eye (to symbolise the importance of being conscious when making purchasing decisions).<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yw3iPuptz93N-YBFLNwWlGrm1zrJqlbm9KxbNYM8ecVGkeq6wBujgdavACPDS4q1blZMdo81cJE_CQN9H_EUlHHPB3ZidmAxSPNFIlDJTLq5G5UW0VcIwq-3--485NTyd643LQP0QRD6fxA-vHx89NBSdV508g47hWWCDdiId52vqjr93TPNvKgB4g\" alt=\"\" width=\"387\" height=\"547\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ZIkjtFjnJqllbcmEcYORhFfVdXC_cmfC0quZm5BWgHFXkEWIkqlrnEtSDcDvjk-9BNOLPXWMUDRVqFLtNZgiKIvbwtivrcr2g61k6QYKjpQwmbzKwIDcw7ZETXEUvymaB84uJ3xaLdqKhqZF33ggWYbawqvvCQauMZ3kXPUDRgi9VSMpUUYACuNZ2A\" alt=\"\" width=\"389\" height=\"550\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Color testings:<\/strong><\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/VuO0Rb_GxhwFvobHeAa7oTwF7boc3NhFBHv_K7HYspxKcsjDIfrtNw06aNdl7mCIZ-ly1GDcmogVq3Vm3H2fAYrKS_BzSqeSiYXs02Q2u3aVvZncssu1wa8dvlkTA8JzXUbKDUMR0GPGYhnrTSf0nqAuCR2HLh2DtZw5IB3_TEO7xst-8gu2nw4uMA\" alt=\"\" width=\"432\" height=\"611\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ZCuQGUnc_zQqEa2OfCXczQLSWobFQtGzZnP7LmtOd8zwcI9H-tcTOl4sWqeuQoNzpYUPASVM8wvTyL1XxVjqG0M876kRScD4eam54GAn6vC7tEBQJxxZqc6-bgZD6bwpjxeiKzF1pE-IjqsFkMtTE_vSvupA8G5zHJHSQqsbGK3NyL7ZuGPwWPs_dQ\" alt=\"\" width=\"426\" height=\"603\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jlJc_Y-CLVhCt8MernpKLV4AB3VL3cF2PltNAwsSoKU4tC61lAF9yMIAeu9_9ymKMq6EFRZ9e6NaH_PJU_eC1P0OVRUPNXOoozRhQjkAMBtn1tYIt79qFGYifbLMsvHFnZM9fXO3lDxpcv9shmiuXSj8Rnf2KjDWHmdAX-B_3hnPwl2_KhRocmMhzg\" alt=\"\" width=\"425\" height=\"601\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/JgclxmxHImDMK_-1djAVM4_-68CrYFquRgiAErgUzropltMYWntvClXlaCj0wuUPGfwSp9QRilFGVvkI49F53NIj-kyofxVfBZ5VSAVjhOvPpgY2mGZbc0sgFbUQ6CSxhvoTmRYI0wS---RTXWc4qcd8vR7Au3-wodZBWc-K3e3vF9JW6kc80iLtxA\" alt=\"\" width=\"408\" height=\"577\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Some applications (mockup):<\/strong><\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/0LGRd-9w6f_kyIqHzO4slMFEkCpd8L4G2y9ACoMJdcRlZPYPyhNaJZNo49xgWMvmyKR2VEqUQHpKyMt_5STiqVRx6qHFiUDCfG_-RSI4Ey8TuhoujujmkqM4VXfWoGUEZX43TuMy1mLqaebzTVU6Fjf8YVghJ_RT3-ZhjF5dE1b1QXtg-JpsJZiDlA\" alt=\"\" width=\"555\" height=\"703\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/KFFZLzJb-HRDrHH5K66jNk1ucgxsHE3WDPOXKwdPeEo46PGrrz59Xubr0lpRPIdPrsYyZjhgyehOTwBWyt6HK4XOqFgQWFHnIJsd56oFvZGcXouDdMR56mWtw8j3-fAp9JuPR1YFx7vZ1k7nEwyQfD_LFTNBJzQdkg6YjtDKoLUcfKYXRiJb1gQ_Tw\" alt=\"\"\/><\/figure>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Window display (mockup):<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1389\" height=\"811\" src=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush.jpg\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush.jpg 1389w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush-300x175.jpg 300w, https:\/\/martavelazquez.com\/wp-content\/uploads\/2022\/09\/window-lush-768x448.jpg 768w\" sizes=\"(max-width: 1389px) 100vw, 1389px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><em>(To be continued\u2026)<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":371,"template":"","categoria_proyectos":[24,23],"etiquetas_proyectos":[],"class_list":["post-547","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","categoria_proyectos-murals","categoria_proyectos-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising campaign for LUSH - Marta Vel\u00e1zquez<\/title>\n<meta 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