{"id":554,"date":"2022-09-14T08:17:09","date_gmt":"2022-09-14T08:17:09","guid":{"rendered":"https:\/\/martavelazquez.com\/proyectos\/packaging-illustration-for-coconaut\/"},"modified":"2022-10-07T11:40:25","modified_gmt":"2022-10-07T11:40:25","slug":"packaging-illustration-for-coconaut","status":"publish","type":"proyectos","link":"https:\/\/martavelazquez.com\/en\/proyectos\/packaging-illustration-for-coconaut\/","title":{"rendered":"Packaging illustration for Coconaut"},"content":{"rendered":"\n
<\/div>\n\n
\"\"<\/figure>\n\n

Personal project that consisted of making 2 illustrations to be used as packaging for 2 of its flavours: pineapple and watermelon.<\/strong><\/p>\n\n

The challenge of this project was the format of the can itself (visible in loose parts). For this, I decided to make an abstract pattern<\/strong> combining the letters of the flavours (PINEAPPLE and WATERMELON) with elements related to the fruit in question.<\/p>\n\n

Instead of using realistic elements (like the pineapple itself, for example) I felt more comfortable expanding these into masses that evoke the fruit but are not so clearly visible.<\/strong><\/p>\n\n

I used circular masses with waves of different shapes (representing the fruit cut crosswise), and pineapple leaves \/ watermelon seeds in each case.<\/p>\n\n

<\/div>\n\n

Colour palette:<\/strong><\/p>\n\n

In both cases, the chosen colour palette would support the concept of the illustration and make the taste of each of the beverages more understandable.<\/p>\n\n

\"\"
Colour palette for pineapple flavour illustration.<\/figcaption><\/figure>\n\n
<\/div>\n\n
\"\"
Colour palette for watermelon flavour illustration.<\/figcaption><\/figure>\n\n
<\/div>\n\n

Final result:<\/strong><\/p>\n\n

\"\"
Illustration for pineapple flavour.<\/figcaption><\/figure>\n\n
\"\"\/
Illustration for watermelon flavour.<\/figcaption><\/figure>\n\n
<\/div>\n\n

Can label application:<\/strong><\/p>\n\n

\"\"<\/figure>\n\n
<\/div>\n\n
\"\"<\/figure>\n","protected":false},"featured_media":369,"template":"","categoria_proyectos":[26],"etiquetas_proyectos":[],"class_list":["post-554","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","categoria_proyectos-packaging-en"],"yoast_head":"\nPackaging illustration for Coconaut - Marta Vel\u00e1zquez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martavelazquez.com\/?post_type=proyectos&p=151\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging illustration for Coconaut - Marta Vel\u00e1zquez\" \/>\n<meta property=\"og:description\" content=\"Personal project that consisted of making 2 illustrations to be used as packaging for 2 of its flavours: pineapple and watermelon. 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