San Isidro * Madrid


Typographic poster design for the San Isidro fair of Madrid

3 versions with different background, elements and composition

Para la realización de estos carteles se utilizan diferentes elementos que evocan a la feria: 3 “Madrid” per poster, to relate it a famous song from Madrid (you can see it animated and with sound). here), carnations, fair flags, hands that symbolize welcome and hospitality, the typical barquillero wheel, suns and clouds for the sky of Madrid…


Editorial development

Based on this poster, the layout of a magazine article dedicated to this celebration was produced.

For the design of the magazine’s interiors, illustrated elements taken from the poster, the different typographies of “Madrid” and black and white images of the city in fiesta are used.


This project was also turned into a limited edition of silkscreen prints for sale here.

You can see the video of the process here: