Personal project for the bath and cosmetics brand LUSH.
As a fan of the brand, I had always admired its branding, its striking colors and its fun and daring campaigns.
I decided to make 2 posters highlighting 2 of the most important brand philosophies:
- Handmade with love
- Ethical shopping
I prepared this inspiration board, with different concepts and images that I would use to build the campaign:
Color palette:
For both designs, I planned to use floral elements and fruits.
In addition, I used 2 main elements around which the whole illustration was built.
For the illustration of “Handmade with love” I presented 2 hands as the main element, and in the illustration for ethical shopping I used an eye (to symbolise the importance of being conscious when making purchasing decisions).
Color testings:
Some applications (mockup):
Window display (mockup):
(To be continued…)
